Must A Wannabe Influencer Pal Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that she has supported me with my design career, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I’m not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on social platforms who execute that style of casual, DIY content creation.

Creating content is my version of living actively: observing the details, sharing them with an audience that appreciates the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we make together can achieve: an opening. I know not everyone enjoys being on camera, but often unplanned moments is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions support one another in minor capacities. My assumption was recording a short video now and then would be fun for Beth. Innovation thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to respect her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your friendship. Create some real memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The solution lies not in trying to change one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Matthew Sullivan
Matthew Sullivan

A tech enthusiast and digital strategist with over a decade of experience in software development and emerging technologies.